• Workwear Personalisation, Pride and Practicality
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    Workwear Personalisation, Pride and Practicality

    Personalised workwear enhances identity, role recognition, and inclusivity. HeathBrook delivers solutions that bring pride, practicality, and clarity to the workplace.
Workwear Personalisation, Pride and Practicality

Personalisation, Pride & Practicality: How Modern Workwear Delivers More

Uniforms are often overlooked as a strategic tool. Yet, when thoughtfully designed, they can boost engagement, accountability, and safety. Our work with KLM UK Engineering shows how personalisation, colour differentiation, and inclusive design can set a benchmark for best practice. Their brief highlights some key considerations when developing a modern, effective uniform programme.

Meeting a Complex Brief image

Meeting a Complex Brief

For KLM UK Engineering, the brief required more than simply supplying jackets and trousers. The garments had to:

  • Work in multiple colourways to reflect different job roles without causing confusion.
  • Offer male and female fits to meet the needs of a diverse workforce.
  • Withstand industrial laundering while retaining garment shape, strength, and colour
  • Provide flexibility and comfort for tasks as varied as undercarriage maintenance and cabin work.
  • Every garment needed to be clearly named, with heat-transfer labels able to withstand repeated industrial laundering.

All of these aspects reflect best practice when it comes to engaging a team with their uniform. Combined with obtaining staff feedback throughout the process, this was a recipe for success.

Best Practice: Named Garments image

Best Practice: Named Garments

Adding names may seem like a small detail, but its impact is significant. Research across industries shows that personalisation fosters identity, accountability, and professionalism. For employees, seeing their name on their workwear strengthens their connection to the team and instils pride in representing their company. For organisations, it reduces garment loss, and improves accountability in safety-critical environments.

Best Practice: Role Recognition

Best Practice: Role Recognition

A practical best practice is to establish clear colour coding across garments. At KLM UK Engineering, this meant Blue, Green and Grey each chosen to distinguish levels of experience and align with brand identity. In any organisation, the principle remains the same – colourways should reflect roles clearly, avoid confusion, and align with brand identity.

 

 

 

Best Practice: Inclusivity in Design

Best Practice: Inclusivity in Design

For too long, many workwear solutions have defaulted to unisex fits, leaving female staff with ill-fitting garments. By introducing gender-specific options and a full-size range, KLM UK Engineering created a more inclusive provision. This wasn’t just about appearance – it was about comfort, performance, and ensuring every team member felt recognised and valued.

The final solution combined modern styling, recycled stretch fabrics, and robust industrial laundry compatibility. Each garment was personalised with heat-transfer name labels, carefully designed to endure repeated washing cycles without fading or detaching and the range of sizes catered for a diverse workforce.

The result? A uniform that delivered on every front: professional appearance, inclusivity, comfort, sustainability, and practicality. Staff feedback confirmed the difference was immediate and positive.

Workwear Personalisation, Pride and Practicality

The HeathBrook Solution

At HeathBrook, we understand that every organisation has unique needs. Whether it’s industrial laundry-ready name labels, colour-coded garments for role recognition, or inclusive ranges that reflect a diverse workforce, we design and deliver solutions that go beyond standard supply. We manage the complexities of multiple garment requirements per person and offer a comprehensive garment naming service and personal packing service. Acting as an extension of your team, we source, test, and implement uniforms that not only engage but also empower your team.